What is Domain Parking?

November 22, 2022 Off By Zak Morris

Domain parking is the process of buying a domain name and then pointing it to a web server so that visitors to the domain will see a parked page with advertising on it. The practice is controversial, as some people believe that it amounts to cybersquatting, while others argue that it can be a legitimate way to earn income from domains that would otherwise be unused.

There are two main ways to park a domain: through a registrar or web hosting company, or by using a dedicated domain parking service. Registrar services typically offer basic domain forwarding for free, while web hosting companies and parking services may charge a fee.

When you park a domain with a registrar or web host, you simply need to set up an account and then specify where you want the Domain Name System (DNS) servers for your domain to resolve. This can usually be done via a control panel or API. Once the DNS changes have propagated (which can take up to 48 hours), anyone who visits your domain will be taken to the destination you specified.

If you use a dedicated domain parking service, they will handle all of the technical details for you and often provide additional features such as URL forwarding, email forwarding, and Whois privacy protection. These services also usually include tools for monitoring your traffic and earnings so that you can optimize your results.

To start generating revenue from your parked domains, you will need to sign up with one or more advertising networks such as Google AdSense, Mediavine, Amazon Associates, or Sovrn // Commerce. Once approved, you will be given code snippets to insert into your parked pages which will display targeted ads based on the content of those pages. When someone clicks on one of those ads, you will earn money based on either pay-per-click (PPC) or cost-per-impression (CPM) pricing models.

It’s important to note that most ad networks prohibit publishers from displaying more than three ad units per page—and in some cases just one—so it’s crucial that you choose high-performing placements if you want to maximize your earnings potential.”