Introduction
This tutorial will guide you through the OCR GCSE Media Studies Non-Exam Assessment (NEA), focusing on creating a media product. This assessment task allows you to showcase your understanding of media language, representation, and audience targeting by producing a polished media product.
Understanding the NEA
- Objective: To create a media product that effectively utilizes media language, representation, and audience targeting.
- Assessment: Your NEA is internally assessed by your teacher, contributing 30% to your overall GCSE grade.
- Key Elements:
- Product: This can be a film, animation, website, magazine, music video, or other media form.
- Statement of Intent: A written document detailing your creative decisions and how they relate to media theory.
- Analysis: Demonstrating your understanding of media language, representation, and audience targeting.
- Practical Skills: Utilizing software and techniques to create a polished and effective media product.
Step-by-Step Guide
1. Choose Your Product:
- Select a media form that you are passionate about and aligns with your strengths.
- Consider your chosen genre, target audience, and potential messages you want to convey.
- Research successful examples within your chosen genre to gain inspiration and understanding of industry conventions.
2. Define Your Target Audience:
- Conduct thorough research on your target audience, including their demographics, interests, and media consumption habits.
- Consider their social, cultural, and economic backgrounds.
- Use this information to inform your creative choices and ensure your product resonates with your intended audience.
3. Develop Your Concept:
- Brainstorm ideas and refine your concept.
- Develop a storyline (if applicable), characters, and central themes.
- Consider how you will use media language and representation to effectively convey your message.
4. Plan Your Production:
- Create a detailed storyboard or script outlining the flow and visuals of your product.
- Choose appropriate filming locations, props, costumes, and lighting.
- Plan your shooting schedule and ensure you have the necessary equipment and resources.
5. Utilize Media Language:
- Camera angles: Choose angles that enhance the mood and storytelling.
- Lighting: Use lighting to create specific atmospheres and highlight key elements.
- Sound: Select appropriate music, sound effects, and voiceovers to enhance the narrative.
- Editing: Use editing techniques to create rhythm, pacing, and emotional impact.
- Typography: Choose fonts that reflect the tone and style of your product.
6. Consider Representation:
- Stereotypes: Be mindful of stereotypes and avoid perpetuating harmful representations.
- Diversity: Represent a diverse range of characters, backgrounds, and perspectives.
- Inclusivity: Ensure your product is accessible and engaging for a wide audience.
7. Write Your Statement of Intent:
- Explain your creative choices and how they relate to media theory.
- Discuss your target audience and the messages you aim to convey.
- Reflect on the challenges and successes of your production process.
8. Evaluate and Refine:
- Seek feedback from peers, teachers, and your target audience.
- Use this feedback to refine your product and improve its effectiveness.
9. Submission:
- Submit your final media product and Statement of Intent to your teacher.
- Ensure your product adheres to the NEA requirements and specifications.
Key Resources
- OCR GCSE Media Studies Specification: https://www.ocr.org.uk/qualifications/gcse/media-studies-j311-from-2016/
- Media Studies Textbooks: Utilize textbooks and online resources to gain a deeper understanding of media theory and concepts.
- Online Tutorials: Explore online platforms like YouTube for tutorials on software, filmmaking techniques, and media production.
Tips for Success
- Start early: Begin working on your NEA well in advance to avoid rushing.
- Seek guidance: Consult with your teacher and classmates for support and feedback.
- Be creative: Don’t be afraid to experiment and explore new ideas.
- Practice: Develop your technical skills by practicing with your chosen software and equipment.
- Reflect and evaluate: Regularly assess your progress and identify areas for improvement.
- Stay organized: Maintain a well-organized folder containing your planning documents, research, and media files.
- Enjoy the process: Remember to enjoy the creative process and take pride in your work.
By following this tutorial and applying your knowledge of media theory and practical skills, you will be well-equipped to create a successful and engaging media product for your OCR GCSE Media Studies NEA.