A Tutorial on IKEA’s Product Names

IKEA is known for its unique and quirky product naming system, which often leaves customers curious and sometimes confused. This tutorial will guide you through the logic and creativity behind IKEA’s product names, helping you decode and understand their naming conventions.

Table of Contents

1. Introduction to IKEA’s Product Names
2. Types of Product Names
3. Why Does IKEA Use These Names?
4. Tips for Decoding IKEA Product Names
5. Fun Facts About IKEA Names

Introduction

IKEA’s product names are not random. They are carefully chosen to reflect Swedish culture, language, and design philosophy. The names are often inspired by nature, places, and everyday Swedish words, making them memorable and unique.

Types of Product Names

1. Swedish Words

Many IKEA products are named after common Swedish words or phrases. For example:

• POÄNG (a chair) comes from the Swedish word for "bounce."
• LYSPÄSTER (a lamp) means "lightbuster" in Swedish.

2. Place Names

IKEA often uses Swedish place names for its products. These names are usually simple and easy to pronounce:

• MALM (a furniture series) is named after a small town in Sweden.
• VITBY (a rug) is inspired by a Swedish island.

3. Descriptive Names

Some products are named based on their function or design:

• SLÄTTLIG (a plant pot) means "smooth" in Swedish, describing its design.
• FYNDIG (a bowl) means "clever" or "smart."

4. Numbers and Codes

A few products are named using numbers or codes, often to denote size or function:

• 608 (a lamp) is simply numbered for simplicity.

Why Does IKEA Use These Names?

• Cultural Roots: IKEA is deeply rooted in Swedish culture, and the names reflect this heritage.
• Description: Many names describe the product's function, design, or material.
• Simplicity: The names are short, easy to remember, and pronounceable across different languages.

Tips for Decoding IKEA Product Names

1. Break Down the Name: Many names are combinations of Swedish words or syllables.
   • Example: STRANDMON combines "strand" (beach) and "mon" (a common suffix in Swedish names).
2. Focus on the First Syllable: Often, the first part of the name is the most important or descriptive.
   • Example: IVAR (a shelving unit) is simply a short, memorable name.
3. Look for Common Swedish Words: Familiarize yourself with basic Swedish words to help decode names.
   • Example: "ljus" means "light," so LYSPÄSTER relates to lighting.
4. Check Online: If you’re still confused, check IKEA’s website or product descriptions for explanations.

Fun Facts About IKEA Names

• Not all IKEA names are Swedish. Some are Norwegian, Danish, or even made-up words.
• Some names are inside jokes or references to Swedish culture.
• The famous BILLY bookcase is named after IKEA’s first advertising manager, Billy Liljedahl.

Conclusion

IKEA’s product names are more than just random combinations of letters—they’re a reflection of Swedish culture, creativity, and practicality. Next time you’re shopping at IKEA, take a moment to decode the names. You might just learn a little Swedish or discover a fun fact!